Allianz Stadium to host the ESSMA Summit 2021

ESSMA is glad to announce that Allianz Stadium, home of Juventus, will host the seventh edition of the ESSMA Summit. After a successful 2020 edition in Budapest, we are delighted to invite all our members to join us in Turin for the ESSMA Summit 2021.

“We are confident the home of Juventus will bring inspiration to our annual event.” says Cyril De Greve, Managing Director of ESSMA. “ This legendary club can surely share best-practices that create added-value for all our members.”

"We are honoured to be able to host the seventh edition of the ESSMA Summit at Allianz Stadium, a landmark event within the sports engineering scene," said Francesco Gianello, Head of Stadium and Facilities at Juventus and a member of the Advisory Committee of ESSMA. "I’m convinced that the sharing of common experiences can lead to an enrichment of one's know-how and is useful in order to understand the new technologies and best practices available to us whilst continuing to pursue the search for the best show and security for our fans."

About Allianz Stadium

Allianz Stadium has been opened in September 2011, deeply renovating the already existing Stadio delle Alpi. The Stadium has been conceived for being a structure operating all year round.
Its daily life is based on three main activities. First of all, it is the ground of Juventus first team, that in Allianz Stadium has won 8 leagues in a row, becoming since the very first day the home of the fans. It is also the location chosen every season for more than 150 non match day events. Conventions, exhibitions, birthdays are customized according to the clients’ needs and held in the several hospitality areas available. Last but not least, the Juventus Museum and the stadium tours. More than 170 thousand visitors walk every year inside the facilities and live the immersive experience of the fully interactive museum.

The main goal of Allianz Stadium is to continuously implement new technologies in security, in facility management as well as in marketing and fan experience solutions.
Security and fan entertainment are the pillars to work on, in order to make Juventus fans really feel home.

About the ESSMA Summit

The ESSMA Summit is the must-attend stadium industry event. It is a great opportunity to broaden your network in the stadium industry and offers participants a unique setting to link-up with European colleagues to learn and share ideas and qualitative content. In 2020, we hosted 386 delegates from 35 countries in Groupama Arena, home of Ferencvárosi TC (Budapest, Hungary).


Posted on 03/02/2020 in: