Best practices on how to engage with your fans through video content
An ESSMA-analysis with 27 leading European clubs, spread over 8 countries, taught us that:
- 100% of clubs have a YouTube Channels where they publish club content
- 81% of clubs own their own club TV channel, and 63% charge a small annual subscription fee
- 96% of clubs have published some kind of documentary on one or more streaming platforms
The content consists of several topics. Most predominant on Club TV are player interviews, full match replays, and press conferences. When present on a streaming platform, the content is mostly historical or behind the scenes documentaries. Clubs with their own TV channel or streaming platform include FC Barcelona, Manchester United, Chelsea FC, Juventus, PSG and many more.
Discover more about the ESSMA services we can offer our members via https://essma.eu/about/services/strategic-support.