Defining matchday operations by Marc Schmidgall, ECA
The 4th edition of the ESSMA Summit took place 16 and 17 January 2018 in the iconic Aviva Stadium, Dublin, Ireland. About 375 people active in the sports and stadium industry could network and listen to leading keynote and seminar speakers.
One of the keynote sessions focused on matchday operations. An introduction was provided by Marc Schmidgall, Head of Communications and Marketing ECA, followed by presentations from Roger Brosel, Head of Content and Programming LaLiga and Francesco Gianello, Head of Stadium Juventus FC.
Defining matchday operations
Matchday operations is an umbrella term for different aspects going on before, during and after a game. It’s one of the most challenging aspects as it’s very visible to everyone.
You can have a fancy and state of the art stadium, but if the delivery of the events and services are failing and not reaching certain standards, you will hear about it and receive criticism. You’re under constant observation which makes it a massive challenge for everyone involved.
Marc showed the following, non-exhaustive list that can be defined when thinking of matchday operations:
- Pitch Management
- VIP services
- TV production
- Media Services
- Food & Beverages
- Club Museum
- Stadium Tours
Talking about the objectives for matchday operations, those can be divided into:
- Delivering the best conditions to provide a first-class product for your audience in the stadium and at home.
- Delivering top services and a memorable/entertaining experience for your visitors/customers at the stadium.
Marc Schmidgall on his expectations of the ESSMA Summit 2018 and the importance of knowledge sharing: