Don’t miss out on ESSMA’s last 2020 online event focussing on content creation and fan data
The ESSMA Fan Experience e-Workshop, taking place on 10 November at 14:00 CEST, will mainly focus on the connection with your fans through content creation during COVID-19. How loyalty campaigns and fan data enhance matchday operations is also on the agenda, as it remains an important aspect of fan engagement.
How Stoke City FC stayed connected even more with its fans during the COVID-19 lockdown
At Stoke City FC, Anthony Emmerson is responsible for the supporter's growth and their corresponding services. He will enlighten us with their approach on how they stayed connected with Stoke City FC fans during the first lockdown.
Initially, they feared to lose touch with their fan base, but the opposite turned out to be true. Extensive communication led to the result that there is more sharing than ever.
Best practices of Sacramento Kings, one of the most high-tech venues in the world
Since its opening in 2016, Golden 1 Center can be seen as one of the most advanced venues worldwide. During the e-Workshop, Aran Rush - Vice President Venue Operations - will share how they are optimising their fan data linked to ticketing and F&B during Sacramento Kings matches.
Engaging with Celtic FC fans through club content
Celtic FC is engaging with its fans via a lot of platforms and through different formats such as Celtic TV, a weekly podcast series,behind the scenes content, etc. Kerry Keenan - Head of Multimedia & Digital - will focus her presentation on why they are using all these platforms and how they stay connected with Celtic FC fans.