ESSMA-BASIS Smart & Sustainable Stadium Workshop: Day 1 in Review

Arsenal’s Deputy Stadium Manager, Michael Lloyd, opened the event by welcoming everyone to the venue. In his opinion, BASIS is the perfect organisation in terms of environmental impact and energy consumption needs of sport venues for likeminded stadium executives who want to work together. 

This workshop was an opportunity for both Emirates and Twickenham Stadium to highlight a number of its ‘green’ credentials from the outset.


I am very excited about this new agreement between BASIS and ESSMA, and to putting on more workshops together moving forward to put sustainability at the forefront of everyone’s minds.


Michael Lloyd, Deputy Stadium Manager Arsenal FC




Panel discussion: What makes a stadium SMART?

A SMART stadium is built around Sustainability, Mobility, Accessibility, Resiliency, and Transport.

Arsenal’s Michael Lloyd, the Rugby Football Union (RFU)/Twickenham’s Sustainability Manager, Dru Morton, and Tractebel’s Senior Sales Manager, Didier Wauters, along with moderator and ESSMA Advisory Committee member, John Barrow took part in it. The panel discussion was focused on energy efficiency & savings, the incentives of green transport and the use of data. Questions such as “Are SMART or sustainable stadiums easier to achieve in large or small stadiums?”, “How can clubs incentivise public transport and are they interested in doing so?” provoked a lot of interesting discussions.


“You need to bring people to your events but that means you must work with the local community. At Twickenham, we put on conference and banqueting events and we also offer other local community facilities, including a theatre. We work with the local council and suppliers, and have developed strong relationships. We are involved at all levels of the local community; having meetings, supporting local events, etc. Being a good neighbour is an under-spoken about element of sustainability.”


Dru Morton, Rugby Football Union/Twickenham Sustainability Manager




Case Study: Creating value from the waste process

Up next, Michael Lloyd presented a case study concerning the waste process. He highlighted that stadiums should look at ways to reduce their waste, both from a financial or CSR (Corporate Social Responsibility) standpoint. Lloyd advised that Arsenal recycled around 75% of its match day waste.

Attendees were then taken on a special, in-depth, behind-the-scenes, technical tour of the Emirates Stadium, led by Michael Lloyd.



Waste Management Workshop

Next on Day 1’s agenda was a Waste Management Workshop, led by panellists: Russell Seymour, Sustainability Manager at the Marylebone Cricket Club (MCC)/Lord’s cricket ground, who is also one of BASIS’ co-founders; Sander van Stiphout, Director, Amsterdam ArenA International; together with co-hosts Michael Lloyd and Dru Morton.

During the workshop, each panellist gave examples on how they implemented waste management. Russell Seymour stated that a fan survey they conducted showed that if their fans had the opportunity to recycle, they would. While Sander van Stiphout explained that they are challenging their suppliers to influence the supply chain and to think outside of the box to work to lower the amount of waste.


The ecological footprint of VfL Wolfsburg

The final presentation of the day was given by Anja Melo, Business Development Manager for CSR at VfL Wolfsburg. Melo advised that VfL Wolfsburg is a sustainability champion, and that the club regularly conducts sustainability reports to keep a close eye on which objectives are being met and which have not yet been fully achieved.




Day 1 was rounded off with a special networking dinner at Emirates Stadium, with a focus on green credentials.


Highlights Day 2

Posted on 21/06/2017 in: