11Sep2018

ESSMA F&B Benchmark Report

ESSMA is proud to present its first Benchmark Report, focusing on Food and Beverages. The goal of this research is to discover insights in the current Food & Beverage stadium market. The research focuses on general audience and does not include hospitality packages.

Within this report, to which over 35 clubs and stadiums contributed, the 6 main topics focus on: 

  • F&B infrastructure
  • Catering staff
  • Payment methods
  • Queuing
  • F&B range
  • Data mining

“Although 43.90% of complaints are related to queuing, only 21.21% of participating stadiums declared to currently have a queuing management system in place.”

This benchmark report provides insights in how technology can contribute towards a more effective queuing system, such as use of digital pre-ordering and cashless payments.


Access the Food & Beverage Benchmark

Posted on 11/09/2018 in: