ESSMA F&B Benchmark Report
ESSMA is proud to present its first Benchmark Report, focusing on Food and Beverages. The goal of this research is to discover insights in the current Food & Beverage stadium market. The research focuses on general audience and does not include hospitality packages.
Within this report, to which over 35 clubs and stadiums contributed, the 6 main topics focus on:
- F&B infrastructure
- Catering staff
- Payment methods
- F&B range
- Data mining
“Although 43.90% of complaints are related to queuing, only 21.21% of participating stadiums declared to currently have a queuing management system in place.”
This benchmark report provides insights in how technology can contribute towards a more effective queuing system, such as use of digital pre-ordering and cashless payments.