ESSMA Fan Experience Workshop at the Paris La Défense Arena

The European Stadium & Safety Management Association (ESSMA) will gather during the Fan Experience Workshop. The event will be held in Paris (France) from 8 to 9 October at the Paris La Défense Arena.


Delegates will be welcomed by the Paris La Défense team and shown around the venue with an ‘behind-the-scenes' stadium tour. Speakers from AZ Alkmaar, Racing Metro 92, etc. will share their insights and lead you through our two-day workshop.


Topics during this two-day workshop include fan activation, data gathering, loyalty & rewarding, targeting fans, fan zones and more.


  Full programme  



WhatESSMA Fan Experience Workshop

Where: Paris La Défense Arena (home of Racing Metro 92)

Date: 8-9 October 2018

Goal: Acquire knowledge about how to target and activate fans, sharing best practices involving loyalty and data gathering, stadium industry networking and a behind-the-scenes stadium tour.

Topics: Fan zones, targeting fans, gathering data, digitalisation, loyalty & rewarding and fan activation

Speakers: AZ Alkmaar, Racing Metro 92 and more

Participants: Representatives of ESSMA Member Leagues, Federations, Clubs, Stadiums & ESSMA Stadium Partners and ESSMA Strategic Partners



Paris La Défense Arena

Paris La Défense Arena is a multi-use indoor arena that was completed in 2017. It is home to French rugby union club Racing Metro 92 and located in the western suburbs of Paris. The venue offers three separate configurations. In its rugby configuration, it has a capacity of 32,000. For concerts, it will be able to seat 40,000. Finally, a movable stand allows it to be used for indoor sports, with a capacity as low as 5,000.



  Register now  




“The ESSMA workshop is fantastic, it genuinely is. I came all the way from England to be here. I must say that whilst these workshops are ongoing I wholeheartedly would say to anyone that is thinking about coming, please do and share ideas. There are very good people in the room and this is how you grow your football business.”

Anthony Emmerson – Supporter Growth & Services Manager Stoke City FC 

Posted on 03/07/2018 in: