ESSMA launches Hospitality Report 2023 with 10 trends in hospitality

We are delighted to present to you our practical guide to 10 trends in stadium hospitality. As the European Stadium and Safety Management Association, it is our mission to provide you, our members representing over 350 stadiums from all around Europe, with the latest insights and best practices in the ever-evolving stadium industry. In today's fast-paced and dynamic world, stadiums have become more than mere venues for sporting events. They are now vibrant hubs that offer unique experiences, foster a sense of community, and captivate visitors across diverse spectrums. As stadium operators and managers, it is crucial to continually adapt and innovate to meet the changing expectations and demands of fans and stakeholders.

Recognising the importance of staying ahead of the curve, ESSMA has dedicated extensive efforts to research, analyse, and compile the most significant trends shaping stadium hospitality. This practical guide has been meticulously crafted to empower you with actionable insights, enabling you to enhance the hospitality experience at your respective stadiums.

Within this guide, you will find a comprehensive exploration of ten key trends that have emerged as game-changers in the stadium industry. We have carefully selected these trends based on their proven impact and relevance to a wide range of stadiums, regardless of size, location, or existing infrastructure. Our aim is to equip you with practical ideas and inspiration that can be tailored and implemented within your unique contexts.

Each trend in this guide has been extensively researched and supplemented with case studies, real-world examples, and expert opinions. From the integration of technology to sustainability practices, from experiential fan engagement to optimised food and beverage offerings, these trends cover a broad spectrum of topics, all aimed at elevating the hospitality experience within your stadiums.

Found the report & trends on our ESSMA Knowledge Platform >>>
Every week in July, August and September, we launch 1 trend. You can always find these on our Knowledge Platform.

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