ESSMA's Stadium Development Report Issue 3 2019 is available now

In the third 2019 issue of ESSMA’s Stadium Development Report you will gain insights on the gamechangers in profitability at Tottenham Hotspur Stadium from the perspective of Jon Babbs (Stadium Director at Tottenham Hotspur) and Tom Jones (Senior Principal at Populous). 

In addition, ESSMA interviewed Mr. Thani Al Zarraa, Project Manager of Al Janoub Stadium, regarding the upcoming 2022 FIFA World Cup™ in Qatar. Furthermore, you can read more about the stadium projects of FC Metz and AFC Wimbledon as well as the training centre project of Celtic FC.


How thinking outside the box can generate more turnover

Multi-usage of spaces seems to be the key to improving turn-over at Tottenham Hotspur Stadium. Through its design, the pressroom can easily be turned into a coffeeshop or even a cinema on non-matchdays. This attracts more people to the stadium and therefore increases turnover. On matchdays, the marketplace, with numerous bars at affordable prices, attracts on its turn +/- 15,000 fans up until 2,5 hours before kick-off.

And of course the changeable pitch hightens the usage of the stadium and its surrounding facilities.

Find out what Jon Babbs (Stadium Director at Tottenham Hotspur) and Tom Jones (Senior Principal at Populous) have to say regarding these and other profitable innovations.

Gain more insights

Legacy and sustainability have top priority in the 2020 FIFA World Cup Qatar™ Preparation

The Qatari are prepping eight stadiums to host an impressive tournament in 2022. But what after the FIFA World Cup™ matches? How will the stadiums be put to good use? Taking the population figures into account, the Qatari believe the stadiums will be too large for their needs. That’s why at least a third to half of the seats will be removed and shipped off to developing countries afterwards.

The Ras Abu Aboud Stadium will even be the first ever fully demountable FIFA World Cup Stadium™, and will be repurposed into a variety of smaller sports and cultural venues across Qatar. Due to the concise nature of the upcoming World Cup, travel time between venues should only take an hour.

Mr Thani Al Zarraa, Project Manager of Al Janoub Stadium at the Supreme Committee for Delivery and Legacy, takes the floor in this third issue to enlighten us further on various challenges in the organisation of this tournament.

Read the full interview


The ESSMA Stadium Development Report is exclusively available for ESSMA members on the ESSMA Knowledge Platform. If you have not received your login, contact   

Posted on 15/10/2019 in: