ESSMA SMART Stadiums Workshop - 7 & 8 september 2021
After a long period of digital events, live events are finally on the horizon again. ESSMA will be hosting her first live workshop of 2021 in the PreZero Arena, home of TSG Hoffenheim.
The topic of this two days is SMART stadiums and how they are beneficiary to your business model. Digital experience, iBeacons and ioT sound great for gimmicks and fan experience, but how do they tangibly contribute to your stadium operations? Join us and find out!
Arena of IoT - Eintracht Frankfurt - Timm Jäger and Julien Zamberk
With the take-over of the stadium, Eintracht Frankfurt started to invest in the stadium digitalization as a key element of the club strategy. EintrachtTech develops new digital business models, establishing new revenue streams. Today, this strategy results in IoT-projects in 8 areas like mobility, visitor flow control, pitch, safety and energy management. All of them worth looking into during the workshop!
How do data driven marketing campaigns improve fan experience on match day?
Ralf Pressler, Team lead in digital performance and marketing at TSG Hoffenheim, will guide us through their experience with data driven marketing campaigns. One important element of their success is to get all data out of a silo and make them agile for further usings. But how to open up the silo? Ralf Pressler will dicuss this topic with you during our workshop!
Stadium tour of PreZero Arena and SAP Arena
This workshop entails 2 stadium tours, to get a better and tangible perspective on the implementation and usage of technology in the venues. Several expert areas will be included during these tours for you to get a good grasp of future possibilities for your own stadium.