ESSMA Spotlight: content available now!

The first edition of the online event was a success with more than 200 members participating!

All present members had the chance to see the inspiring stories of 16 speakers and connected with each other. The livestreams of both days are available on a dedicated page. You will need your Spotlight platform login to access the content.

Go to the livestreams

Keynote interview with Adam Baker on day one to enlighten us on evolutions in the world of Formula 1.

Formula 1 was one of the first international competitions to relaunch after the first global COVID-19 outbreak. How did they approach these challenge? Which learnings did they acquire and still apply today? You can see the entire interview as of minute 36!

Go to the FIA - interview

UEFA, Croke Park, Johan Cruijff Arena brought interesting stories to the stage on the first day

How to apply technology to the most to get a connected experience in your stadium? The presentations of UEFA and Golden State Warriors revealed their take on the situation.

Emma Kelly of Croke Park on the other hand explained us how COVID-19 had weighed on crowd management models at Croke Park. 

All these presentations can be found on the re-watch page!

LaLiga, Connacht Rugby discussed brand development on the second day of ESSMA Spotlight

Interesting views on how to develop brand in these difficult times came up during this seminar track. According to Mrs Eva López Ruiz brand development is crucial if you want to build a strong business that is able to compete globally.

Fergal Dempsey from Connacht Rugby on the other hand, argumented that a brand can only be build with community values, that the local voice should be very clear in this matter.

Rewatch the different opinions on day 2 on our re-watch page!

Go to the livestreams