ESSMA Summit 2020: the highest number of participants so far joining us at Groupama Arena

The number of ESSMA Members joining us during our annual ESSMA Summit keeps growing. With around 390 participants from 35 countries this year’s edition has been the highest attend so far. The strong mix of participants proved to be very successful and provided opportunities for stadium experts to share and discuss latest developments and trends in the industry.

A diverse group of 29 speakers from European clubs and stadiums shared their best practices and insights regarding a more service-oriented security approach, how to keep fans longer in your stadiums, new technologies including 5G and facial recognition, a personalised data-driven approach and many other interesting topics.

ESSMA Summit 2020 recap:


The Ferencvárosi TC and Groupama Arena staff shared their knowledge about the host venue regarding stadium operations, energy renewal, stadium supporter experiences and their pitch maintenance approach.

Other highlights in the ESSMA Summit programme included the story of Tomorrowland and how they ensure an incredible experience for its visitors while creating a safe environment, FC København’s data-driven ticketing model with a subscription base, the advantages of 5G connectivity for fans of VfL Wolfsburg and how to tackle no-show behaviour amongst football fans from Dominik Schreyer (Assistant Professor at WHU Otto Beisheim School of Management).

After a successful 2020 edition in Budapest, we are delighted to invite you to join us in Turin for the 2021 edition. Dates will be communicated soon!

Go to our ESSMA Flickr account to watch some pictures.

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