ESSMA Summit 2021: impressions of our first live event in 21 month's time

On November 9th and 10th, the ESSMA-community assembled in Allianz Stadium, home of Juventus, in Turin.

On November 9th and 10th, the ESSMA-community assembled in Allianz Stadium, home of Juventus, in Turin. About 250 representatives from clubs, stadiums, leagues and commercial partners joined us to reconnect live and look forward, to exciting new developments in the stadium industry.

Take a look at our after movie:

Technology trumps in keynote from DFL

The COVID-19 pandemic has accelerated evolutions like the further implementation of technology within stadiums. The DFL gave an update on the technological innovation in German stadiums and the correlating expectations. Most important take-away is to focus not so much on the specific technology, but to start from the desired results, and make a choice, starting from that point.


Find the keynote presentation on Knowledge Platform


Seminar tracks, focused on specific topics

Most of the day was spent in several tracks, providing in-depth perspectives on topics like club media content, pitch management and matchday activities. We heard interesting stories from clubs like Borussia Mönchen Gladbach, applying new measure in crowd management, or Feyenoord, engaging strongly with their fans on Disney+


Find all presentations on the Knowledge Platform


Live match experience Juventus FC – VfL Wolfsburg 

As football is a major part of the stadium industry, we joined the Women’s Champions League group match Juventus FC – VfL Wolfsburg on November 9th. 


View the full pictures album here