ESSMA Summit 2021: impressions of our first live event in 21 month's time
On November 9th and 10th, the ESSMA-community assembled in Allianz Stadium, home of Juventus, in Turin. About 250 representatives from clubs, stadiums, leagues and commercial partners joined us to reconnect live and look forward, to exciting new developments in the stadium industry.
Take a look at our after movie:
Technology trumps in keynote from DFL
The COVID-19 pandemic has accelerated evolutions like the further implementation of technology within stadiums. The DFL gave an update on the technological innovation in German stadiums and the correlating expectations. Most important take-away is to focus not so much on the specific technology, but to start from the desired results, and make a choice, starting from that point.
Seminar tracks, focused on specific topics
Most of the day was spent in several tracks, providing in-depth perspectives on topics like club media content, pitch management and matchday activities. We heard interesting stories from clubs like Borussia Mönchen Gladbach, applying new measure in crowd management, or Feyenoord, engaging strongly with their fans on Disney+
Live match experience Juventus FC – VfL Wolfsburg
As football is a major part of the stadium industry, we joined the Women’s Champions League group match Juventus FC – VfL Wolfsburg on November 9th.