ESSMA Webinar: how to create the best possible fan zone with insights from Brøndby IF and SL Benfica

Fan zones are growing in a multitude of European stadiums. Today, about a quarter of stadiums are equipped with a fan zone. They differ in size and concept, but all have one thing in common: extending the matchday experience.

When a stadium is considering a fan zone, there are a lot of questions to be answered:

  • How large should it be?

  • Open air or a closed area?

  • Simple food and drinks or unexpected experiences?

Thomas Skøv Petersen (Marketing Manager at Brøndby IF) and Cristiano Vieira (F&B Operations Manager at SL Benfica) will share insights on how they built their fan zones and how to earn back your initial investment during ESSMA’s second webinar.

Mark your calendar: 7 May, 11 AM CEST

SL Benfica : Getting 20,000 fans into the fan zone

As of 2015, SL Benfica has invested in its fan zone, and recent seasons show very positive results in increased in revenue. Cristiano Vieira, F&B Operations Manager, will share the latest results and best practices during the webinar.

Brøndby IF: smaller fan zone with fixed structure to offer (partially) indoor experience

At Brøndby IF, each home game around 2,000 fans are welcomed in a closed and fixed fan zone.Thomas Skøv Petersen will focus on how Brøndby IF implemented their fixed fan zone which has been built on the core value of the club, namely the community and their fans.

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