ESSMA Webinar - Impact segmented hospitality on stadium development

How does segmented hospitality influence stadium development? Is there little difference with mainstream hospitality or is it worth the extra effort? Two top clubs of the Premier League are convinced it pays off.

Liverpool FC is redeveloping the Anfield Road End stand to add 7,000 seats, with dedicated attention to hospitality packages. Even a new internal hospitality lounge seems to be part of the plan.

Furthermore, Everton FC is refurbishing its the main stand, which included a brand new hospitality package, even despite their new stadium plans! An unexpected decision, you could say, but well-thought off and with profitable prospects. Curious to find out the strategy behind these hospitality strategies? Then register quick for the webinar on June 4th, 11 AM CET 

Segmented hospitality leads the way!

Liverpool FC and Everton FC both sell tickets fast. Even with an upgraded capacity toward 60,000 seats, there is still an unfulfilled demand of 15,000 seats in Anfield. In addition, there is a rise in the demand for hospitality packages. Hospitality lounges at Goodison Park have, and continue to be, sold out for a number of seasons. Nevertheless, the club feels it is important to keep improving. The new created concepts will be a test bed for themes to expand the appeal of the hospitality experiences in the future when moving to Bradley-Moore Dock.

Reasons to join the webinar

How far can or should you go in segmentation? Instead of organising a live workshop in Liverpool, ESSMA will take you online through these 2 specific hospitality cases. The goal is to give you insights on how to determine an effective hospitality strategy. 


Register now and be inspired on June 4th, 11 AM CET