Extend your ESSMA Summit experience with visit to Milan Media House and San Siro Stadium

The ESSMA pre-Summit 2021 tour takes place on November 8th, starting from 13 PM in San Siro Stadium in Milan.

COVID-19 forced clubs to be creative towards their fans and accelerated the trend of club media content. AC Milan has created their own studios – the Milan Media House or Casa Milan - to capture, create and distribute club-related content and enrich the interaction with their fans. In the context of the evolving sports industry - which is shifting more and more towards the entertaining sector - the creation of the new state-of-the-art Studios is the culmination of a two-year digitalization process undertaken by the club.

The ESSMA pre-Summit brings a visit to this new media-hub during her pre-Summit tour, so be sure to get an addition ticket and join us there!

Get your ticket now

San Siro Stadiium, or Stadio Guisepe Meazza, has a long and rich history in European football. The stadium was built almost a 100 years ago, in 1925, so keeping the stadium up to date and relevant for modern match days is an interesting puzzle for the management team.

During our visit, we will discover what creative approaches have been undertaken and what SMART investments have been made to contribute to the future of the stadium!

Join the pre-Summit tour!

The pre-Summit tour is a separate ticket you need to purchase and is not included in the standard ESSMA Summit ticket.The pre-Summit tour is scheduled to kick off on Monday November 8th, at 13:00 PM in the San Siro Stadium