First speaker selection for ESSMA Summit!

In just 3 months’ time, the annual ESSMA Summit will take place in the Allianz Arena in Turin. Time to disclose first names and topics on the programme.

Borja Gonzalez from Athletic Club presents “San Mames, gastronomic cathedral”

As hospitality in all its forms and shapes holds a prominent place in stadium operations, this field of expertise will be part of the ESSMA Summit-programme. Borja Gonzalez Bilbao, Chief Business and Innovation Officer will provide insights in the gastronomic plans at San Mames for the near future. Secure your spot now! 

Experienced in marketing and business development, Borja Gonzalez Bilbao worked since 2014 as Stadium Business Manager on developing the business of San Mames, managing ticketing, food and beverage, hospitality, museum, restaurants, events… Everything that can enlarge the fan experience and increase the incomings. Nowadays as Chief Business and Innovation Officer oversees the whole business units of the Club.

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Franco Segarra reveals the Digital Customer Journey at Valencia CF

The implementation of new technologies opens doors to new opportunities. The fan experience is changing rapidly to a more digital approach from start to finish. How to use these opportunities, and what are the benefits? Franco Segarra, Innovation Director at Valencia CF, sheds some light on the subject of the ‘digital customer journey'.

Franco Segarra has contributed significantly to the club’s ambitious digital transformation and is leading the Innovation HUB project. As the Head of Innovation in charge of Digital, Business Intelligence/Analytics, Fan Experience and Ticketing at Spain’s Valencia CF since June 201, Franco Segarra is responsible for all data/business insights of the club while also managing tickets/pricing, fan experience, and customer support departments from a data-driven angle.

More news on the programme is available on

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Early bird tickets available until August 28th

Keen on participating in the ESSMA Summit? Don’t hesitate and get your tickets now at a more profitable rate of 375 €. Hotel packages are also available on the ESSMA Summit website. Get in touch with should you have any other additional questions.

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