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ESSMA and the Stadium Managers Association (SMA) announce strategic partnership between both organisations

ESSMA and the Stadium Managers Association (SMA) announce strategic partnership between both organisations. Starting July 2021, all stadium manager members receive a complimentary dual membership in the adjacent organization. With this alliance, stadium managers will receive member benefits and have the opportunity to exchange best-practices and to participate in events. The access is gained once members have signed-in through an opt-in procedure. Moving forward, any new stadium manager member will receive membership in both associations immediately when joining one association.

Opt-in now

“On behalf of the SMA Board of Directors, we welcome the opportunity to partner with ESSMA as we connect our sports and facility members globally. This is an example of how we can work together and share our knowledge as we strive to provide our fans with the best live experience possible,” Mario Coutinho, SMA Board Chair.

“ESSMA has a longstanding tradition in bringing the European stadium industry together. We are now excited to take this next step and support the bridge building between European and American stadium managers. We look forward to the knowledge sharing that can arise from this partnership,” John Beattie, President ESSMA

Any questions about the new partnership, can be sent to Jeana Schultz, SMA Executive Director ( or Nathalie Lenaerts, ESSMA Communications Manager (

About SMA

Since its establishment in 1974, the Stadium Managers Association has provided educational information and industry resources to assist stadium managers in the day-to-day management and operation of their facilities. Its vision is to support operational excellence and personal development by facilitating networking and best practices between facility managers and industry partners.


Posted on 20/07/2021 in: