How Ashton Gate Stadium is turning into a multi-functional venue

Lisa Knights, Group Head of Communications, elaborated during the ESSMA Summit 2020 how Ashton Gate Stadium has been developed into a multifunctional venue since 2014 and how they will continue to develop the surrounding area in the upcoming years to create a true multifunctional site, housing a multitude of sports and events.

Phase 1 consisted of the redevelopment of Ashton Gate Stadium. While phase 2 will focus on additional multi-sport development.

Phase 1: Ashton Gate Stadium redevelopment

As the old stadium didn’t allow for year-round multifunctional use and the facilities were deteriorated, Ashton Gate decided to redevelop its stadium. The project included:

  • Demolition of the existing Williams and Wedlock (East End) stands, to be replaced by new, larger stands, with executive boxes

  • Extension of the existing Dolman stand

  • Shifting of the current pitch by 5 metres to enable the Dolman extension, and a new pitch laid to enable shared use with the rugby club (Bristol Bears)

  • Other works on the stadium site to complete its redevelopment into a modern stadium, with a capacity of around 27,000

After completion, Ashton Gate Stadium noticed a positive impact on the, retail sales, F&B sales, community programmes and the hospitality offering.

Phase 2: additional multi-sports development

The next phase of the development project will feature the construction of two sites adjacent to the stadium. On the first site, which is 2.2 hectares, they are planning to construct: 

  • A 4,000-capacity sports and convention center

  • Two hotels 

  • 250 residences

  • 2,790 square meters of office space

  • A 750 to 850 capacity multi-level car park

Download the Stadium Development Report to learn more

Posted on 20/04/2020 in: