Industry update: more on construction, operations and mobile behaviour

Read more on the development projects of Nottingham Forest and Cambridge United FC, volunteering at the Swedish Football League, mobile vertical broadcasting at DFL and more in ESSMA’s weekly industry update.

Operations & Ticketing


  • Responding to the changed media usage behaviour and the increasing consumption of videos on mobile devices, DFL started to test football in vertical format (9:16). The first test was set during the Bundesliga match between VfL Wolfsburg and SV Werder Bremen. 

Development & Construction


  • Cambridge United FC has revealed its new design for a new sustainable stadium located in East Cambridge. In addition to matchday events, the new venue will have a multi-use purpose with concerts, conferences, extended community activities, medical centres, and a quality design fit for Cambridge with a 12,000 capacity and scope to grow.  


  • Nottingham Forest FF has submitted an application to Borough Council for the redevelopment of The City Ground, including a new three-tier stand with 10,000 seats growing the total capacity from 30,400 to 38,000. 


  • The Municipality of Lugano has requested to the Municipal Council a permission for the refurbishment of the project development of the Sports and Events Centre, which includes a Sports Arena with a 10,000 seat capacity. In addition, there will be a Sports Centre for indoor sports activities equipped for national and international competitions and events and shows for 4,000 fans. 



General News


  • DHL employees replace the regular volunteers at several Swedish Football League matches. Due to the exceptional work from the regular volunteers, they had the opportunity to watch the match and receive special treatment by DHL staff during matches of Djurgårdens IF and IFK Göteborg as a token of appreciation.