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Industry update: more on fan experience, construction and pitch management

Read more on the virtual grandstand at Aarhus Gymnastikforening, the two final design concepts for AC Milan and Inter Milan, the Wave for support initiative at RBFA and more in ESSMA’s industry update.

Fan Experience & Hospitality

  • Aarhus Gymnastikforening has created a digital way for fans to join the match live, even though their upcoming home matches will be played behind closed doors. By introducing a virtual grandstand, fans can purchase their ticket to attend the match free of charge and can choose from 22 different sections across the stadium. The first match will be played on Thursday 28 May at 19:00.

  • European Leagues launched their Stay2Score e-competition. Eight European Leagues including Eredivisie, LaLiga, Ekstraklasa, Allsvenskan, Pro League, etc. will compete in EA SPORTS FIFA 2. Each league will be represented by 4 players: 2 professional football players and/or celebrities and 2 professional domestic FIFA players.

  • Royal Antwerp FC developed a new RAFC Business App. With the new app, the club aims at informing, activating and connecting its business community from an innovative perspective.

Development & Construction

  • AC Milan and Inter Milan have unveiled two new concepts, one of the concepts is designed by ESSMA Corporate Partner Populous. The concepts include the retention of a part of the current Giuseppe Meazza Stadium within a new retail and sports district that can be used 365 days a year, including about 106,000 square metres of green space as well as the creation of a Sport and Entertainment District in the San Siro area.

Pitch Management

  • Read the full interview between ESSMA Corporate Partner, SGL and Octavi Creus, Grounds Manager at FC Barcelona including the use of UVC180 to reduce risks of COVID-19.

Access the interview

COVID-19 initiatives

  • KRC Genk won’t start selling their 2020/21 season tickets but decided to prolong the 2019/20 season tickets of all its 18,000 season ticket holders. The 2019/20 tickets will be valid until there are 6 home matches played with fans.

  • Royal Belgian Football Association and its official fan club have launched a virtual wave. With this online solidarity action, "The 1895 Wave for Support,” football fans can show their support for all care providers in the fight against the coronavirus. 

  • ESSMA Corporate Partner, Accredit Solutions is organising a free webinar on Thursday 28 May on how accreditation procedures can be adapted to help clubs and stadiums increase safety as lockdown restrictions are eased.

Join the webinar