Industry update: more on fan experience, development and COVID-19

Read more on the Google Home app of PSV, progress of Yanmar Stadion, new COVID-19 club & league initiatives and more in ESSMA’s industry update.

Development & Construction

  • Almere City keeps on working on the renovation of their Yanmar Stadion. Currently, they are working on their hospitality area, closing the stadium corners and expanding the main building.

Fan Experience & Hospitality

  • PSV offers its fans the possibility to experience Philips Stadion at home through the Google Assistant and Google Home application. By asking ‘Ok Google, talk with PSV’ fans will hear the club’s anthem, audio fragments of singing fans and the latest club news. 

  • With #MyMonacoJersey, fans of AS Monaco had the opportunity to send in their own design of AS Monaco’s new jersey for the upcoming 2020/21 season.

COVID-19 initiatives

  • The Swedish League have gathered an overview of the social initiatives which all Allsvenskan and Superettan clubs are undertaking.

  • The #LaLigaSantanderChallenge reached 11 million viewers through social media over the course of the three-day eSports tournament. In addition to the extensive reach, Over €190,000 has been raised for UNICEF to help fight COVID-19.

More COVID-19 initiatives