Industry update: more on fans returning to the stadium, fan experience & technology

Read more on a trial match with fans at Brighton & Hove Albion, ECA’s newest fan report, data collection at DFL and more in ESSMA’s industry update.

Fan Experience & Hospitality

  • ECA published Fan of the Future: Defining Modern Football Fandom, a report which looks at how modern football fans engage with and consume the game. The report seeks to provide a holistic view of what it means to be a football fan in 2020 and beyond, looking at themes such as club affinity, engagement, and consumer behaviour, and what impact the evolving trends in these areas have on football clubs.

  • Real Sociedad will further invest in enhancing its digital platforms together with PTI Digital. The focus will be on the club’s mobile app as well as further enhancing the fan experience and creating additional revenue from sponsorships and digital ads.

Operations & Ticketing

  • As a trial series of live sporting events approved by the Government, 2,500 fans of Brighton & Hove Albion had the chance to join a friendly match against Chelsea FC at Amex Stadium.

  • During the 2020 UEFA Super Cup on 24 September between FC Bayern München and Sevilla FC at Puska Arena, UEFA will test the return of fans. The match will be played with a reduced capacity of up to 30% of the stadium. To ensure the maximum possible safety for fans, strict hygiene measures will be in place and fans will be requested to act responsibly and follow the measures at all times.

General News

  • DFL will automate the collection of official match data from Virtual Bundesliga (VBL) games, dramatically reducing a manual, time-consuming process to just seconds. Using the Amazon Web Services (AWS) Textract solution, information will be extracted from uploaded files, such as screenshots of the game’s summary statistics page, using advanced optical character recognition and computer vision processes.