Industry update: more on hospitality, fan experience and COVID-19

Read more on Johan Cruijff ArenA’s pop-up restaurant, Visit Mallorca Estadi, Bundesliga Match Facts and more in ESSMA’s industry update.

Operations & Ticketing

  • Several European football organisations including UEFA, KNVB, AFC Ajax and Johan Cruijff ArenA have created the Football Innovation Platform to gather best practices on how to adapt the stadium experience to the current COVID-19 pandemic. Their first initiative, Reimagine Football, focusses on four main themes including: fans at home, stadium operations, stadium visitors and amateur football.

  • RCD Mallorca launched a campaign to promote local tourism and increase value for its partners. The club’s stadium will be called Visit Mallorca Estadi until 30 June 2021 to stimulate visits to the island. Furthermore, social media campaigns are also generating increased returns for club partners. 

Fan Experience & Hospitality

  • With the  #UnitsMésQueMai campaign cupboard doppelgangers of Villarreal CF fans are creating a unique atmosphere in Estadio de la Cerámica.
  • DFL and Amazon Web Services are providing new real-time match analysis, Bundesliga Match Facts powered by AWS. Each Bundesliga Match Fact gives real-time statistics, providing new insights into the action on the pitch. The statistics are generated live from the official match data and supplied to national and international broadcasts. Furthermore, they will be used on the Bundesliga’s platforms and channels, including the Bundesliga app.
  • Johan Cruijff ArenA will open a pop-up restaurant next to the pitch (on a safe 1,5 meter distance) from 9 July. The pop-up restaurant ‘Langs de Lijn’ will offer guests not only a 3-course meal but they will also be able to visit the AFC Ajax changing rooms, the players tunnel and the dugout zone.

COVID-19 initiatives

  • As part of ESSMA Corporate Partner Covermaster’s pandemic crisis line of products, their Stadium Seat fillers offers a solution to venues as they transition from sold-out crowds to limited attendance or close door matches with televised audiences only. By using stadium seat covers, facilities can generate advertising revenue with customised branding, or use graphic images to create the appearance of fans in the stands.

  • How does a phased re-entry for sports look like according to ESSMA Corporate Partner HOK? Discover it in the video below:

Development & Construction

  • Stade Louis II, home of AS Monaco, has been equipped with ESSMA Corporate Partner Musco’s TLC for LED system. The unique system-based technology will ensure greater reliability and trouble-free operation, with lighting, electrical, and structural components designed and engineered to work together.