Industry update: more in development, cashless payments and fan zones
Read more on the Johan Cruyff Stadium of FC Barcelona, a fan zone at Real Valladolid, the Evergreen Project of Burnley FC and more in ESSMA’s weekly industry update.
Development & Construction
- FC Barcelona officially inaugurated its Johan Cruyff Stadium at Ciutat Esportiva as part of the club’s Espai Barça project. The Johan Cruyff Stadium will have a 6,000 seats capacity and will host Barça B, Barça Women and UEFA Youth League games. The stadium has been inaugurated with a friendly match between FC Barcelona U19 and AFC Ajax on 27 August.
Fan Experience & Hospitality
- Queueing times for supporters are set to be significantly reduced as King Power Stadium completes the transition to cashless concourses for the 2019/20 season. Last season over 80 percent of kiosks in General Admission areas already switched to cashless systems. The improvements will continue to be reflected in levels of service and overall matchday experiences for Leicester City FC fans.
- With the Pucela Fanzone, Real Valladolid offers its fans a unique atmosphere pre- and post-match. Since its opening, on average over 8,000 fans visit the fan zone during matchdays.
SMART & Sustainability
- With the Evergreen project, Burnley FC pledges to plant one tree to help offset those lost by the deforestation that continues to have a huge impact on the global climate crisis for every third kit purchased. As part of the project, in partnership with Burnley FC in Community, the club will plant the trees at Whitehough Outdoor Centre in Pendle.