Industry update: more on development, fan experience and ticketing
Read more on the stadium projects of Royal Antwerp FC and Standard de Liège, the new Milan stadium and EURO 2020 in ESSMA’s weekly industry update.
Construction & Development
- Royal Antwerp FC is further expanding their Bosuil Stadium, as it received approval from the Municipality to demolish Tribune 4. The main goal of the expansion is to create a stadium with the minimum required capacity to play on European level. In addition to an increased capacity, the new stand will include training facilities of the first, second and youth teams as well as additional VIP areas and club offices.
- FC Internazionale Milano and AC Milan filed the “Technical and Economic Feasibility Study” for the new Milan stadium and its multifunctional district with the Municipality of Milan. The proposal to the local institutions marks a first official step by the clubs, in constructing a modern, sustainable and accessible urban district in the San Siro area, built around a new world-class stadium. The project aims at enhancing the San Siro area including:
- A new modern 60,000 capacity stadium in the area adjacent to the existing Meazza
- A multifunctional district in the area where the Meazza currently stands, dedicated to sports, entertainment and shopping, that will become a vibrant destination for citizens, fans and tourists 365-days/year, creating over 3,500 jobs
- Standard de Liège revealed the design of their new stadium, which includes plans to renovate and expand their current stadium and to enhance the stadium surroundings. The three main project objectives are:
- To improve the fan experience, mainly when arriving at the stadium
- To meet the UEFA technical standards
- To integrate the stadium into its surroundings
Fan Experience & Hospitality
- The EFL released the key findings of the EFL Supporters Survey 2019 with feedback from 28,000 fans linked to attendance, matchday experience, broadcasting, relations between clubs and their supporters, etc. Some key findings include:
- Supporters maintain a deep emotional and social connection to their club
- Clubs are meeting fans’ needs in relation to safety, atmosphere, ticket sales and information about their team
- Supporters across all sections of society agree their clubs are providing an excellent overall matchday experience
- With a 21% increase in female survey respondents (since the last full survey was completed in 2010) they continue to show a strong attachment to their club and the matchday experience
Operations & Ticketing
- UEFA received over 19.3 million ticket request for UEFA EURO 2020 from 213 different countries. In total, there are 3 million tickets available across all 12 host cities. Tickets for all venues will be allocated by a random, fair ballot conducted at the end of July 2019. The remaining tickets will be made available to fans through the participating national associations in December 2019.