Industry update: more on esports, CSR and fan experience

Read more on the KNVB Fan Awards, CAFE Week of Action, hackathon initiatives at FFF & KNVB and more in ESSMA’s weekly industry update.

Fan Experience & Hospitality

  • NAC Breda and Sparta Rotterdam have won the 2018-2019 KNVB Fan Awards. With 98,2% of fans which are highly satisfied with their stadium experience, NAC Breda scored the highest among all Eredivisie clubs. In the Keuken Kampioen Divisie, Sparta Rotterdam won with 99%. 
  • Twelve Swedish club will compete against each other as the Swedish League announced the launch of eAllsvenskan. As part of the FIFA 19 Global Series AIK, Djurgårdens IF, Hammarby IF, Örebro SK, Östersunds FK, GIF Sundsvall, Örgryte IS, BK Häcken, Helsingborg IF, Jönköping Södra IF, Malmö FF and AFC Eskilstuna will be part of the new eSports competition. All matches will be streamed via Dplay.

League News

  • The Swedish League announced a new branding for its two highest leagues, Allsvenskan and Superettan. The league symbols can be adapted to the colours of each club on the jerseys to harmonize the club’s colours with the Swedish League.


  • KNVB (Royal Dutch Football Association) organised a hackathon with a focus on finding solutions to reduce CO2 regarding mobility. The topics focused on a possible switch in the match schedules and creating an awareness campaign for clubs to travel more efficiently.
  • Together with several partners, the FFF (French Football Federation) will organise its first Sport Hackathon. On 30 and 31 March, 8 teams will work around 4 thema:
    • How do stimulate and engage volunteers?
    • Which added experiences can clubs provide their communities?
    • The future of licensing
    • Well-being and sport on prescription

General News

  • Qatar and FIFA have created a joint venture to deliver 2022 FIFA World Cup™. The new delivery model will capitalise on the planning expertise the Supreme Committee for Delivery & Legacy (SC) has built up since winning the right to host the tournament in 2010. Combined with FIFA's extensive tournament expertise, this innovative model of delivering world football's premier event aims to ensure an optimum World Cup experience for fans, players and officials in 2022. While the joint venture focuses on tournament delivery, the SC will continue to manage the development of event infrastructure, along with the various legacy programmes. 
  • CAFE (Centre for Access to Football in Europe) is organising its annual CAFE Week of Action - Total Football Total Access to celebrate the wider inclusion of disabled people within football from 2 to 10 March.

Posted on 07/02/2019 in: