Industry update: more on eSports, Fan Experience & Hospitality

Read more on eSports competitions at FC Twente and Twickenham Stadium, a new hospitality programme at Inter Milan, a unique museum at Twickenham Stadium and 360° viewership for the France cup final in this short industry update by ESSMA.

Fan Experience & Hospitality

  • Inter Milan introduced a new hospitality programme ‘IN’ for their home matches, completely managed by the club. Visitors opting for this programme can experience a complete business and entertainment service from arrival at the stadium to beyond the final whistle. 
  • FC Twente will open its De Grolsche Veste Stadium to host a LAN event of the Sportego eLeague on 24 May. The games can be followed on Twitch, Twitter and Facebook. 
  • France Télévisions gave viewers of the French cup final the opportunity to see the game in 360° on a dedicated free app. The ‘France TV app 360’ made it possible to experience the match via their smartphone, VR headset or Google cardboard.  
  • Twickenham Stadium will host FACEIT Minors, an eSports competition, in July. The stadium will offer 24 hour practise rooms, two separate stages to ensure no time is lost for setup, a gym and executive chef.
  • More on Twickenham Stadium, the stadium will also unveil a new and unique World Rugby Museum. The Museum can be used as a breakout space or incentive option to events taking place at the stadium featuring cutting-edge interactive displays.
  • FC Bayern München has partnered up with ESPN. The media company will have the rights to use and share content of the club on its English and Spanish-language programmes. The content consists of behind-the-scenes videos, press briefings, pre- and post-match reports and more.

Corporate Partner News

  • SCAU has won the design competition to create an Olympic Stadium and leisure park in the suburbs of Paris, extensively covered by plants. The aim is to expand the Hunebelle Stadium into a 24,000 m² mixed-use ground including a connected bowling-alley, gymnasium, athletics hall and more. 
  • SIS Pitches will design, construct and install six of the twelve pitches to be used at the World Cup this summer in Russia. Among other matches, the final Luzhniki Stadium will be played on one of their pitches.