Industry update: more on fan experience, operations and development

Read more on the contactless payment system at Stoke City, a public consultation by Everton FC, the Allsvenskan Live app and more in ESSMA’s weekly industry update.

Operations & Ticketing

  • Stoke City FC are set to introduce a contactless payment at bet365 stadium. This will be a major infrastructure work to improve the matchday experience for their supporters. The roll-out of the project will be completed by Autumn ‘19, allowing supporters to make contactless payments in every concourse kiosk and all hospitality areas. The new developments follow the recent technology improvements at the club, namely single sign-on access to several of the club’s digital platforms.

Development & Construction 

  • Everton FC will take a major step forward in their plans for a new stadium at Bramley – Moore Dock and community led legacy project at Goodison Park, by launching a second public consultation. The consultation will run between 26 July  and 25 August and will seek the view of the public on the following: 
    • Latest design concept for a state-of-the-art waterfront stadium whilst addressing the historic context of the Bramley-Moore Dock site
    • Legacy plans for Goodison Park
    • Stadium transport
    • Accessibility and environmental sustainability

The feedback from the consultations will be included in the planning applications. The club has stated that the capacity of the new stadium will be 52,000 with potential to increase in the future.

Fan Experience & Hospitality

  • The official apps of Allsvenskan Live and Superettan Live have received significant developments with enhanced features. The app showcases statistics that are linked to players, includes highlighted videos, personalised news from their favourite club, etc. If the user is connected to the arena network @football, then it is possible to watch replays. In addition, the app also includes the possibility to purchase tickets, receive news and to play the Svenska Game. 
  • UEFA organised the 2019 UEFA Innovation Challenge with the objective of enhancing the fan experience during Euro 2024. The aim of the challenge was to innovate and cultivate new ideas which will benefit UEFA’s competitions. The winning project, Euroband, uses a radio frequency identification technology, in which electromagnetic fields are used to automatically identify and track tags attached to objects. With the wristband, fans can also track the whereabouts of their families, purchase F&B and other items at the stadium and at official fan zones.

General News

  • Everton in the Community (EitC) will hold its annual Health and Wellbeing Conference on 14 June. The charity of Everton FC has been committed to improving the health and wellbeing of vulnerable and underprivileged people by providing research led evidence that tackles a range of health conditions. The conference will include masterclass covering engagement and retention methods, alongside the principles of evaluation across a number of population groups and social themes.