Industry update: more on fan experience, fan engagement and benefits of virtual advertising

Read more fan experience, fan engagement and discover the benefits of virtual advertising in this short stadium industry update by ESSMA.

• Rugby club Stade Toulousain and French postal service “La Poste” launched a digital platform, My Fan Experience. Fans can pre-order F&B which will be delivered at their seat on matchday, as well as tickets and transportation to and from the stadium. Furthermore, the platform offers a gamification experience where fans can win VIP tickets, a Stade Toulousain jersey and more.
• Borussia Dortmund carried out a live test of virtual advertising during the game against FC Augsburg, following trials in LaLiga and Serie A. On television, depending in which country fans were watching the game, dedicated (and regional) billboard advertisements were shown.
• At Wembley Stadium, visitors can experience a stadium tour with a newly integrated multimedia group tour system. The system includes 360-degree video technology, image recognition, pre-loaded multimedia content for each player etc.

• AS Roma have announced a partnership with Car2go. Together they will offer fans sustainable mobility options, to enjoy efficient travel to and from Stadio Olimpico.