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28Apr2021

Industry update: more on the return of fans, fan experience and rail seating

Read more on Wembley welcoming back fans, rail seating at Chelsea FC and Swedish football fans showing their colours in ESSMA’s industry update.

Operations & Ticketing

  • The Carabao Cup final between Tottenham Hotspur and Manchester City FC was played in front of 8,000 fans, including 2,000 fans from each club. The match took place as a test event to ensure that Wembley will be able to welcome back fans safely during EURO 2020 this summer.

Fan Experience & Hospitality

  • With the hashtag #showyourcolors Swedish football clubs encourage their supporters to show their team colours at home, at work and on social media. By doing this the clubs want to show the authorities how important the supporters are, hoping to welcome back fans in the near future.
  • As fans were not yet allowed to watch the Belgian Cup final inside the stadium, KRC Genk decided to give their season ticket holders everything they needed to enjoy the match at home. A package with all the necessities to watch the match was delivered to each season ticket holder with one goal in mind: to create one big barbecue throughout the country.

Safety & Security

  • Our Corporate Partner Motorola Solutions will be hosting a webinar on taking stadium safety to the next level. On Wednesday 26 May you can discover how integrating voice, video, software and services into one platform can help you deliver an elevated matchday experience.

Join the webinar

  • To improve visitor safety, Chelsea FC has announced the installation of rail seating in the south and north stands. Although this will result in the loss of 500 seats, the club has decided to prioritise the visitors’ safety and the matchday experience.

General news

  • The English Football Association has announced they will be joining the Premier League, EFL, PFA and other football organisations in switching off all social media accounts during 1 weekend from 30 April until 3 May. The participating organisations are uniting in response to the ongoing and sustained discriminatory abuse received online by players and many others connected to football.
  • Hungarian football club Ferencvárosi TC revealed their renewed dressing rooms that include pictures of fans, players and memorable moments. This is the first time the dressing rooms have been changed since the opening of the stadium in 2014.