Industry update: more on the return of fans, ticketing & media
Read more on the FC Bayern München documentary, test matches at NEC Nijmegen and Almere City, ticketing at SL Benfica and more in ESSMA’s industry update.
Operations & Ticketing
Keuken Kampioen Divisie clubs NEC Nijmegen and Almere City FC will host test events for the return of fans. The two second-tier matches will be part of 8 events run under the banner of ‘Back to Live!.
SL Benfica will partner up with ESSMA Corporate Partner 3D Digital Venue to transform and upgrade their ticket sales process for single ticket buyers and business customers. Part of the new platform includes virtual Estádio da Luz.
Fan Experience & Hospitality
Amazon Prime Video will make a behind-the-scenes documentary of FC Bayern München.
AC Milan announced the launch of "The Studios: Milan Media House". The new innovative, self-owned media hub, which centralises the creation, production and distribution of all of the Club's audiovisual content.
Both Allsvenskan and Superettan noticed a large increase in visibility and reach in 2020. Allsvenskan's reach in print and web increased by 78% and in TV by 41%. This resulted in, among other things, an increase of as much as 52% of the media value linked to print and web (gross). Superettan had 66% more readers of print and web and 17% more TV viewers. This resulted in an increase of as much as 32% of the media value regarding print and web (gross).