Industry update: more on security, EURO 2020 and fan engagement

Read more on the jersey initiatives of RKC Waalwijk and Almere City FC, the nationwide EURO 2020 initiative of the FA, the first info session regarding Club Brugge’s new stadium and more in ESSMA’s weekly industry update.

Fan Experience & Hospitality

  • RKC Waalwijk created a unique carnival-themed jersey for their (carnival) home match against Sparta Rotterdam with a limited availability.

  • AC Milan and Inter Milan have implemented a new digital system for the advertising boards around the pitch that will ensure perfect resolution of images. The system will deliver a high resolution developed specifically for 4K broadcasting. Both clubs have invested in the technology to offer their partners a superior quality of animation and images, which will ensure a higher level of advertising exposure to the global audience during games.

  • In the beginning of this season, Almere City FC decided to opt for a different main jersey sponsor each period. Last week, they switched to their fourth and final new sponsor for the 2019/20 season, MASCOT WORKWEAR. Earlier this year, S&S Online Marketing, SHARP Flevoland and WELKOM Energie were visible on the team’s jersey as main sponsor.

Safety & Security

  • Currently, 14 out of 20 Premier League clubs have implemented the Panomera® multifocal sensor system of ESSMA Stadium Partner, Dallmeier. With Panomera® cameras, multiple operators have the capability to zoom in on suspicious activities independently of each other, while the system continues recording the entire scene.

Development & Construction

  • Club Brugge organised the first info session for local residents regarding their upcoming stadium project. The club explained the next steps and future situation, while the neighbors were able to ask their questions and express their concerns.

General News

  • ESSMA Corporate Partner, GL Events, has been appointed Official Sponsor of the 2023 Rugby World Cup. The France 2023 Organising Committee and the GL Events group share a common ambition: to organise "the most beautiful rendez-vous" at Rugby World Cup France 2023 for all its stakeholders (players, fans, communities and the commercial and media family).

  • The FA launches a nationwide five-a-side festival, THE FA FIVES, in build-up to EURO 2020. The tournament is divided into 15 different categories including U14, U16, adult, veteran, disability and walking football provisions for both male and female players.