Industry update: more on technology, safe standing and development

Read more on the new app of RCD Espanyol de Barcelona, safe standing at Ashton Gate Stadium, DFL’s 2020 economic report and more in ESSMA’s weekly industry update.

Fan Experience 

  • RCD Espanyol de Barcelona will be launching its official app. Features of the app will include: cashless payment options with an integrated wallet, access to the stadium, F&B pre-order opportunities, news feed,...

Safety & Security

  • Plans are underway to introduce rail/barrier seating in sections of the South Stand at Ashton Gate Stadium from the 2020/21 season. The club recognises that a number of supporters wish to stand at games and the dedicated rail/barrier area proposed in blocks S25, S26 and S27 aims to enhance the matchday experience, while ensuring fans’ safety is paramount at all times.

Construction & Development

  • Millwall FC reveal their plan to redevelop The Den. The proposals (under development) include a strategy for phased expansion of the existing stadium, up to a total maximum capacity of 34,000 seats, built as additional upper tiers behind the existing seating bowl. This will not only provide the facilities needed to meet Premier League requirements – such as additional media and player accommodation – but also in time will provide enhanced facilities for fans to transform their matchday experience.

Pitch Management

  • In 2018, AZ Alkmaar exchanged fungicides for preventive treatments against grass fungi with UV-C light from ESSMA Corporate Partner SGL. Since then the AFAS Stadium pitch has been completely fungicide and fungal free.

Read the case

General news

  • DFL launched the 2020 edition of its annual economic report. The main message is the following: “German professional football has continued on its economic growth path. In the 2018-19 season both Bundesliga and Bundesliga 2 increased their cumulative revenue to an all-time high.” 

Full report


  • Borussia Dortmund is expanding its online shop to their international audience. Fans will be able to purchase items in six languages: German, English, French, Spanish, Japanese and Chinese.