Join ESSMA’s 2021 Business Service e-Workshop on multifunctional hospitality

On Tuesday 13 April from 14:00, ESSMA will organise its virtual Business Services e-Workshop. The main focus will be on multifunctional hospitality and of course the impact of COVID-19 with insights from Arsenal FC, Royal Antwerp FC and a panel with our architects.

Revamped hospitality facilities at Emirates Stadium

Tom McCann - Venue Director at Arsenal FC - will share insights insights on the 2018 & 2019 refurbishments of hospitality facilities at Emirates stadium, including Dial Square (which features a brand-new dining experience) and The Avenell Club (which was converted from 14 executive boxes into one luxurious members' lounge).

Don't miss his interview

Defining new hospitality concepts to attract B2B

In addition, Anouk Dehaes - Hospitality & Events at Royal Antwerp FC - will discuss how the growing and evolving club is defining new hospitality concepts to attract more BtB visitors. After a successful implementation of a brand-new Tribune 1, the club is focusing on developing the rest of their historic stadium into a truly modern venue, that elevates the customer journey for any type of fan.

Learn more

Panel discussion on the impact of COVID-19 and the future of hospitality 

Several of our architects including Oliver Page (SCAU), Javier Davilo (IDOM), Kristy Mitchel (HOK) and Liam Doyle (POPULOUS) will join forces and share their thoughts on how COVID-19 is impacting stadium design and how the future of hospitality will be shaped.

Join us on 13 April at 2PM CEST!