Join us for our Global Stadium Tour to Miami and Minneapolis

The European Stadium & Safety Management Association will assemble during its Global Stadium Tour in the USA (Miami and Minneapolis) from 29 August to 1 September 2017


WhatGlobal Stadium Tour USA (Miami and Minneapolis)


  1. Hard Rock Stadium
  2. Marlins Park
  3. U.S. Bank Stadium
  4. Target Field
  5. More TBA

1) Hard Rock Stadium 2) Marlin Park 

3) US Bank Stadium 4) Target Field

Date: 29/08 - 01/09 2017


  • Learn from unique behind-the-scenes
  • Stadium tours and stadium project presentations
  • Meet and greets with venue industry professionals from all over the world
  • Share best practices
  • Enjoy live game day experiences: operations, brand activation, post game entertainment,..


  • Fan experience
  • Technology to enhance customer experience (CX)
  • Augmented-reality features
  • Ticketing, clubs & premium hospitality
  • Digital, CRM, big data
  • Venue operations & match day operations
  • Staff incentivising
  • Super Bowl 52
  • ... 

ParticipantsRepresentatives of ESSMA member Leagues, Federations, Clubs, Stadiums & ESSMA Stadium Partners 


More information and the full program


Testimonials from previous tours:


“Thanks again for the great ESSMA USA Tour experience. It was a pleasure to meet the group and to network with so many venue professionals.”


Alexander Blank - FC Bayern Münich Head of Marketing Allianz Arena 


“Everything was very well organised and I could get useful insights into many different venues, really helping to be able to improve several things in my home venue. I got so many useful insights into state-of-the-art venues, thanks a lot for that. It was perfect.”


Thomas Franke -VfL Wolfsburg Head of Infrastructure and Organisation 


“I want to thank ESSMA very much for this more than memorable week on the West Coast of the US. We also had a lot of good discussions within a group of people with different backgrounds. Above all I want to congratulate the whole ESSMA team for a very professionally and passionately executed job in organizing the event. Any minute of the whole stay I felt really well looked after! Many thanks for that.”


Roger Mueller - Swiss Football League Head of Media & Marketing



Posted on 29/06/2017 in: