A New Era for Hertha BSC: Ursi Friedmann Unveils their Ambitious Stadium Project

As we gear up for the 11th Summit in Madrid, set to take place on 12 and 13 November at the iconic Estádio Civitas Metropolitano, home of Atlético Madrid, we had the pleasure of speaking with Ursi Friedmann, Head of New Stadium Development at Hertha BSC. During the interview, she shared insights into the club's ambitious new stadium project and the vision behind it. Join us to discover how Hertha BSC's groundbreaking plans are set to transform the fan experience and reshape Berlin's sporting landscape.

The vision and objectives 

Hertha BSC’s new stadium aims to create a close, fan-centric experience, enhancing both engagement and economic success, while contributing to Berlin's urban development. Key reasons for moving from the Olympiastadion include high rent costs, limited usage and its excessive capacity, which diminishes atmosphere and home advantage. The new stadium will be smaller, with 45,000 to 50,000 seats, designed to improve sightlines and proximity to the field. This will increase capacity utilisation providing a more immersive experience for fans. Hertha aims the new stadium to be completed between 2031 and 2036 or 2040 when Germany may host the Olympic games. 

The venue 

Hertha BSC’s new stadium will prioritise accessibility for individuals with disabilities and feature sustainable design elements, including improved services like upgraded catering and restrooms. While initially envisioned as a football-only venue, it is likely to become a multi-purpose space, with a strong focus on hosting music events, pending discussions with the city of Berlin. Broader trends such as urban integration, material recycling and energy-efficient designs are influencing the project, taking inspiration from stadiums in Los Angeles and concepts seen at Paris 2024 and ESC 2025 in Basel. 

The stadium will incorporate zero-energy buildings, photovoltaics and advanced water management. A stronger connection with the surrounding urban area is also planned. While specific design details are still being developed, an international competition will be held to shape the stadium’s future. The goal is to create a modern, privately financed and sustainable home for Hertha BSC that serves both Berlin and the world, becoming a landmark near the Olympic Stadium and enhancing the Olympic Park. 

The full version of this interview is available exclusively for ESSMA-members on our Knowledge Platform