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New technology projects that facilitate stadium operations on ESSMA Spotlight

The role of technology in stadiums continues to grow and gradually impacts all aspects of stadium operations on matchday. Find inspiration for your next technology project in four use-cases on the ESSMA Spotlight programme!

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Golden State Warriors – Jen Millet
Beacon Technology

During the connected stadium-track, Jen Millet of the Golden State Warriors gives insights on their usage of Beacon Technology to personalize the fan journey and fan experience on match day. Find out how the early implementations of some tech giants of the nearby Silicon Valley have made an inspiring leap forward from the more regular stadium experiences possible! Listen to the use case on January 19th, 15h15 PM CET

KNVB – Stefan van Hoof
Blockchain Technology

With approximately 50,000 tickets sold on each match day, of which 61% are printed at home, creative ticketing ideas such as ticket scalping or counterfeits lurk around the corner. KNVB has now experimented with blockchain technology to overcome problems with secondary ticket markets and/or counterfeits. Discover the results of this trial case and subsequent results on January 20th, at 14h15 PM CET.

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Real Sociedad – Juan Iraola
App integration

Juan Iraola will share insights on how Real Sociedad is integrating its partners in their state-of-the-art Real Zale app. Looking for insights on how to design and implement an app that brings the fans closer to the club? Join the story of Juan Iraola on January 19th, 16h30 PM CET

Johan Cruijff Arena – Willem Hegen
Crowd Management Technology

Safe crowd handling is an important topic for the Johan Cruijff ArenA,who can welcome up to 55,000 fans per match. The largest sports venue of the Netherlands excels in optimizing crowd flows and services. This extensive experience will be illustrated with use-cases and best practices, including how to handle the additional COVID-19 requirements.