Populous joins the sponsor list of the ESSMA Summit 2021

Populous is an architecture and design practice renowned for its sports and entertainment projects

The practice has a long-standing involvement in the Italian sports infrastructure market, and aims to build its presence further following the official opening of its new Italian office in September. Located in the heart of Milan, the new office will bring Populous’ full scope of services to the Italian market, including architecture, masterplanning, interior design, event planning, brand activation, and design-led business planning.

At the ESSMA Summit, Populous will participate as a sponsor of the Development and Construction seminar. The seminar will focus on stadium and stadium masterplan development projects across Europe.

The annual ESSMA Summit aims to bring together 250 stadium professionals this year to share insights in recent sector developments and reconnect with their peers live again.


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