Reimagine Football: International startup challenge to scale across

Dutch football organizations, including the Royal Netherlands Football Association KNVB, the Johan Cruijff ArenA, AFC Ajax and (supporting partner) Eredivisie CV, have joined forces to tackle joint challenges in the football industry. For the upcoming challenge, the organizations aim revolutionise the fan experience for football fans by personalizing and enriching the array of services available to fans, enhancing the stadium ambience both inside and outside, and encouraging fan involvement to help keep the stadium clean and reduce waste. 

In 2020, the first challenge of the Football Innovation Platform, under the overarching ‘Reimagine Football’ program, focused on the impact of COVID-19. Since then, 700 organizations from more than 55 countries have submitted their solution, with over 70 solutions that have ultimately been selected and implemented. 

Building on the success of the previous challenges, the next challenge is focused on the worldwide search for smart innovations that contribute to next-level fan experiences. Companies can submit their solutions on an online platform. The partners will independently select and implement new solutions from the program. 

The goal is to bring the most promising solutions into football practice as quickly as possible. The platform can be used by the football community and other organizations to exchange knowledge and promote mutual cooperation.

Currently they are looking for solutions to the following challenge themes:

  1. Personalised fan journey: how can we create memeorable fan experiences before, during and after the game? 
  2. The WOW for the crowd: how can we provide the best show and experience for all fans? 
  3. Your clean and sustainable stadium: how can we stimulate fans to contribute to a cleaner stadium, and reduce waste? 

Why participate? 

  • Collaborate with leading Dutch football organizations 
  • Gain access to our network partners to help you scale across Europe
  • Opportunity to showcase your solution during football events 
  • Commercial contracts for solutions with a solid business case and plan 

“Winning the Reimagine Football challenge gave our company new opportunities which helped our company make strategic steps which we could not have done without Reimagine Football.” - Kiliaan Toorenaar, Close (Winner 2020)

More information & submission via