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Stadium Industry Updates 4 July 2023

The latest updates from the stadium industry!

Galatasaray SK announces new naming rights partner

Turkish SĂĽper Lig football club Galatasaray has announced the Rams Global conglomerate as the new naming-rights sponsor of its home stadium.

The length of the deal was not disclosed, with Galatasaray set to announce more details surrounding the partnership in the coming days. According to the Haber Turk website, the deal will be worth €7.5m plus VAT.

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No alcohol sales at Paris 2024 venues

Alcohol will not be sold in venues during the 2024 Olympic and Paralympic Games in Paris, according to reports.

French newspaper Le Parisien has reported that the only spectators permitted to consume alcohol at Olympic venues will be those with VIP tickets. The decision to not sell alcohol to general admission ticket holders has been taken by the local organising committee.

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Stadio Artemio Franchi appeal dismissed in court

A court has dismissed an appeal that was lodged against the redevelopment of Stadio Artemio Franchi, home of Serie A football club Fiorentina. The appeal had been filed to the Regional Administrative Court of Lazio (TAR) against the Ministry of Culture, Florence’s superintendence and the Municipality by Fondation PLN Project. PLN is a non-profit organisation dedicated to preserving the legacy of renowned Italian architect Pier Luigi Nervi, who died in 1979. Nervi designed the Franchi, which is considered one of the best examples of European architecture from the 20th century. Plans to significantly redevelop the stadium have been met with considerable opposition.

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AFC Bournemouth extends naming rights deal with Vitality

Health and life insurance company Vitality has renewed its sponsorship of AFC Bournemouth’s stadium. Bournemouth’s home has been known as Vitality Stadium since 2015 and the new three-year deal will run until the summer of 2026. As part of the deal, Vitality will also retain naming rights to the East Stand and Main Stand at the stadium.

Vitality serves as Bournemouth’s official wellness partner. Earlier this year, the company sponsored the club’s Cherries’ Kickstart campaign, which encourages people to be more active.

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Spanish Football Federation proposes new stadium for national team

The Spanish Football Federation (RFEF) has presented a plan to build a new stadium that would serve as the home of the Spanish national team. RFEF president Luis Rubiales revealed that the idea drawn up by the governing body’s board of directors proposes a stadium with a capacity of between 30,000 and 40,000. The stadium would be built on land acquired by the RFEF and feature office space for the organisation. As well as hosting national team games, the stadium could stage the Copa del Rey final.

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LFP to introduce virtual advertising

Virtual advertising will debut in Ligue 1 from the 2023-24 season under a partnership signed between the LFP Media arm of the Ligue de Football Professionel (LFP) and sports marketing agency ISG/TGI Sport. From the new season, several Ligue 1 matches will be broadcast in different territories with a virtual feed allowing the messages of advertisers to be modified according to the territory from which these matches are watched.

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Jump Studios and LDLC reveal designs premium spaces

Architecture and interior design practice Jump Studios has revealed designs for the premium spaces that will feature within the new LDLC Arena currently under construction in Lyon, France. The Arena, which is expected to be finished by the end of 2023, has been designed by the global architecture design firm Populous, which also designed the 59,186-capacity Groupama Stadium and Training Centre, completed in 2016 for Ligue 1 football club Olympique Lyonnais. The 16,000-capacity arena will be the largest in France outside Paris, and one of the most technologically and environmentally advanced in Europe.

Jump Studios, a Populous company, was appointed by OL Groupe, parent company of the football club, after a competition to deliver a range of premium hospitality spaces, as well as players’ changing rooms, artists’ dressing rooms and offices. The LDLC Arena is expected to host between 100 to 120 events per year.

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Emirates Old Trafford to complete long-running renovation project

Emirates Old Trafford has announced the up-and-coming launch of its new hotel extension and event space later this year, which will complete the £75m redevelopment that has transformed the home of Lancashire Cricket Club over the past 15 years into a world class multi-purpose venue. The latest new development at Emirates Old Trafford will be the extension of the Manchester venue’s on-site hotel, which first opened its doors in September 2017. The four-star Hilton Garden Inn will expand its capacity to 250 luxury bedrooms and see the addition of a new and dynamic event space, with the goal of cementing its place as an all-round destination for events.

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Athens and Wroclaw to host next conference league finals

UEFA, football’s European governing body, has announced that the Greek capital of Athens and Wrocław in Poland will host the next two editions of the Europa Conference League final. The 2024 final will take place at OPAP Arena, the new home of AEK Athens which opened in October. The stadium has a capacity of around 32,000 and was built on the site of AEK’s former home, Nikos Goumas Stadium. The 2025 final will take place at Stadion Wrocław, home of Ekstraklasa club Śląsk Wrocław. The stadium has a capacity of 45,000 and was a host venue during Euro 2012, which Poland co-hosted with Ukraine.

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Everton stadium to be completed at the end of 2024

Everton has insisted that its stadium project at Bramley-Moore Dock remains “firmly on track and on schedule”, with the Premier League club confident that the venue will be completed in the final months of 2024.Colin Chong, Everton’s interim chief executive and chief stadium development officer, provided an update on the project and played down talk of a delay as “ill-informed media reports”.Reports suggested this week that the stadium would not be ready for the start of the 2024-25 season, but Chong has said that a precise moving-in-date has never been publicly set by the club.Chong noted that the club has “repeatedly stated” that the schedule of the development will see construction partner Laing O’Rourke hand over the keys to the stadium “during” the 2024-25 season, rather than ahead of the start of the campaign.

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Spezia shows of vision for future Stadio Alberto Picco

Spezia has presented the future vision for its Stadio Alberto Picco, following a multi-phase redevelopment, with the Italian football club expressing its determination to secure an immediate return to Serie A after relegation last season. The club played the first Serie A match in its history at the Alberto Picco on December 16, 2020 after a project to bring the stadium in line with top-flight standards for the 2020-21 season was completed. Prior to that game, the club was forced to play home matches at Cesena’s Stadio Dino Manuzzi while upgrades were carried out at the Alberto Picco. Since that point, further improvements have been carried out at the venue, under the direction of architect GAU Arena and construction company Clarin Italia Tribune.

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