The benefits of implementing an internal stewarding programme at 1. FSV Mainz 05
According to ESSMA's Stewarding Benchmark report, 76% of participating clubs have an internal stewarding system in place including 1. FSV Mainz 05. During ESSMA’s Safety & Security Workshop, Dominique Gross - Head of Stewarding at 1. FSV Mainz 05 - shared insights on their internal stewarding programme and its benefits.
Which are the benefits?
- Build up trust and respect and maintain a good relationship with the supporters
- Status of stewarding in the club and with fans rises
- Same group of stewards
- Stewards identify themselves with the club and fans
- Responsible for the training of the stewards
- Higher retention rate
“20% of clubs who don’t have an internal stewarding organisation are considering introducing one in the future according to ESSMA research.”
The importance of training stewards
All stewards at 1. FSV Mainz 05 follow a standardised training programme, QuaSOD, organised by DFB. In addition, they collaborate with external institutions to gain knowledge. For 1. FSV Mainz 05 it is important that there is a practical approach with a focus on learning by doing. Furthermore, stewards have the opportunity to receive additional trainings such as self defence and the club organises team building activities so they learn how to work together. Another important aspect is talking about the job, its procedures and the challenges they are facing.
Recruiting new stewards
The main challenge (for most European clubs) is to attract new stewards and retain their current stewards. 1. FSV Mainz 05 has implemented several strategies and ideas to ensure there are sufficient stewards available on matchdays. For example, stewards who recruit a new steward, receive a bonus payment. Furthermore, there are group interviews every two weeks to meet up with new candidates as well as announcement on job portals and via the local universities. On matchdays, all new stewards have a dedicated programme to follow during their first three matches so they feel supported by the team.
- Involve everyone and make sure they have the opportunity to talk about issues and problems. It is important to build trust between the club and the stewards.
- With a bonus payment, you can offer your stewards an additional added value when they attract new stewards.
- Offer your stewards additional training opportunities.
- As you always work with the same group of stewards, they are able to build up trust and a good relationship with your fans.