Two stories on ESSMA Spotlight to catch your interest
Although the new year comes with a lot of uncertainty, we are convinced the stadium-industry will find creative solutions to overcome current obstacles. ESSMA inspires you with two days of insights and use-cases to design new approaches. In addition, several online networking opportunities are integrated in our platform, to make further knowledge sharing possible. You can discover the complete programme, nevertheless we want to highlight two stories today!
How to approach counterfeits and duplicates in ticketing? KNVB tries blockchain technology to answer the question!
With approximately 50,000 tickets sold on each match day, of which 61% are printed at home, creative ticketing ideas such as ticket scalping or counterfeits lurk around the corner. KNVB has now experimented with blockchain technology to overcome problems with secondary ticket markets and/or counterfeits. Discover the results of this trial case and subsequent results on January 20th, at 14h15 PM CET.
Gaining from in-house media productions: Club Brugge shares insights on this transition
In the past year, the content and media strategy at Club Brugge has drastically transformed with a clear choice for in-house production. Maarten Dedobbeleer shares the tangible benefits and the positive effect is has had on the fan relationships in this unusual year. Join us in his presentation on January 20th, 15h30 PM CET.
Today is the last day of our 1 +1 promotion so don't hesitate, join now and take along a colleague for free!