US Sassuolo recently officially opened its new training center, Mapei Football Center. The 45,000 m2 complex includes facilities for the first team, the youth teams and the supporting administrative services of US Sassuolo.
Read more on the ‘Save our shirt’ campaign of Huddersfield Town, the ticketbot at Hertha BSC, the cashless Red Bull Arena and more in ESSMA’s weekly industry update.
The second 2019 issue of ESSMA’s Stadium Development Report provides information on the stadium projects of Real Sociedad, Levante UD, FC Empoli, FC Venezia and Luton Town FC. In addition, there are insights and updates on the training facilities of FC Groningen and US Sassuolo.
During ESSMA’s Fan Experience Workshop, Adam Piotrowicz - Director of Digital at Legia Warsaw - shared the club’s approach towards digital transformation and which tools they are using to improve fan engagement and data collection.
Read more on the stadium projects of Royal Antwerp FC and Standard de Liège, the new Milan stadium and EURO 2020 in ESSMA’s weekly industry update.
Over 20 club and stadium representatives from 13 countries including ESSMA Members Olympique Lyonnais, Legia Warsaw, FC Barcelona, Celtic FC, Malmö FF, FC Bayern Munich and Baku Olympic Stadium gathered at Allianz Arena for the first European event organised by ESSMA Stadium Partner, 24/7 Software.
On 21 and 22 May 2019, ESSMA organised its fourth Fan Experience Workshop at Marshall Józef Piłsudski Stadium, home of Legia Warsaw. Over 46 members from 16 countries learned insights and shared knowledge linked to stadium enhancing experiences, fan zones, loyalty, rewarding and attracting fans to the stadium.
Read more on 5G in the Bundesliga, the VisitFootball award, youth academies and more in ESSMA’s weekly industry update.