26Jul
Stadium technology to improve fan experience at Twickenham Stadium
Twickenham Stadium has been on the same site since 1909, but remains in a constant state of evolution to ensure a world-class offering.
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24Jul
World Cup 2022: Al Wakrah Stadium progress update
The futuristic shape of the 40,000 capacity Al Wakrah Stadium mirrors the innovative, ambitious spirit of the Supreme Committee of Delivery & Legacy. The stadium’s design is inspired by the sails of traditional dhow boats. Furthermore, the stadium will host matches through to the 2022 FIFA World Cup™ quarter-finals.
24Jul
Industry update: more on sustainability, esports and ticketing
Read more on the recycled football kit of Juventus, public ticketing ballots for the 2019 Ashes Series, an esports partner for West Ham United FC and a documentary about Ligue 1 in this short industry update by ESSMA.
19Jul
Rafal Dmowski on the 'Legiony' loyalty programme of Legia Warsaw
ESSMA interviewed Rafal Dmowski, Marketing Director, about Legia Warsaw’s loyalty programme. The main objective of Legia Warsaw’s loyalty programme, Legiony, is to increase attendance on matchdays. Their ‘matchday’ fan base consists of 110,000 contacts, while their ‘newsletter’ fan base consists of 70,000 contacts.
18Jul
Industry update: more on safe standing, broadcasting and new stadium projects
Read more on the stadium project of Montpellier HSC and the Gibraltar Football Association, redevelopment at Liverpool FC, a safe standing trial in the French Ligue 1 and 2, broadcasting via Twitter, youth academies, etc. in this short industry update by ESSMA.
16Jul
How the FBA Candidate Francesco Gizzi experienced Part I of the Stadium Operations Course - Powered by ESSMA
Francesco Gizzi, a Candidate of the FBA Professional Master in Football Business, about his learnings from Part I of the Stadium Operations Course - Powered by ESSMA. The FBA, an ESMMA Partner, offers its students a Professional Master in Football Business with the objective to deliver them all the necessary tools and an optimal learning environment in order to succeed in the passionate and dynamic football industry.
06Jul
ESSMA’s Stadium Development Report Issue 2 2018 is out
The second issue of the 2018 Stadium Development Reports provides a breakdown of the 2026 bid process and the bid books of both Morocco and the "United joint" bid of USA - Mexico - Canada. In addition, there are insights and updates on the stadium and training facilities projects of Aberdeen FC, Feyenoord, FC Metz, Borussia Mönchengladbach, Stade Raymond-Kopa and Legia Warsaw.
06Jul
KV Oostende’s unique sponsoring concept
Tine De Groote, Marketing Manager at KV Oostende (KVO), shared the club’s hospitality and sponsoring opportunities during the ESSMA Summit.