Loyalty in Sports - ESSMA Fan Entertainment Workshop
Some sixty members of the European Stadium & Safety Management Association (ESSMA) assembled for the sold-out Fan Entertainment Workshop in Turin, Italy, on 3-4 October. The venue for the two-day event was Allianz Stadium, home of Juventus FC.
Tori Willis, Product Manager – Loyalty & Strategy at SKIDATA, an ESSMA Stadium Partner, elucidated the topic around loyalty in sports and how to identify, incentive and make your fans happier.
ESSMAFan Experience & Hospitality