FC København is approaching its season ticket holders through what the club is calling ‘the Netflix model’. Both in terms of paying via subscription and how they are reaching out to their (potentials) fans based on curated content and media consumption. Jacob Lauesen, Director Brand Marketing & Development at FC København, elaborated their approach during our ESSMA Summit.
Eike Humpert, Head of Digitalisation at VfL Wolfsburg, shared his learnings on 5G in a stadium. As they are the first club in Germany with a fully operational 5G antenna, VfL Wolfsburg has a unique perspective on the topic.
Orange Vélodrome, home of Olympique de Marseille, will be the place to be for industry professionals to discuss new insights regarding safety and security, exchange best practices and network with other European peers.
Stadium safety and fan experience are both important matchday aspects. However, it is often forgotten that there is a correlation between the two departments.
ESSMA is glad to announce that Allianz Stadium, home of Juventus, will host the seventh edition of the ESSMA Summit. After a successful 2020 edition in Budapest, we are delighted to invite all our members to join us in Turin for the ESSMA Summit 2021.
ESSMA visited this new Hungarian stadium on its pre-Summit tour on Monday January 20th. The Puskás Arena is to replace the People’s Stadium, which was completely worn-out after 63 years of service. As ambitions for EURO 2020 grew, so did the need for a new stadium. The government decided to invest 470 million euro in a new stadium, which was approved to host 4 matches during the European Championship.
The number of ESSMA Members joining us during our annual ESSMA Summit keeps growing. With around 390 participants from 35 countries this year’s edition has been the highest attend so far. The strong mix of participants proved to be very successful and provided opportunities for stadium experts to share and discuss latest developments and trends in the industry.
The ESSMA Summit mobile app is available! Download it now to make the most of your participation and to find all practical information related to the ESSMA Summit.