ESSMA

30Jun

Interview with Dominik Schreyer: What happens when football is played behind closed doors?

As a result of the COVID-19 pandemic most European football clubs are forced to play games in empty stadiums, some clubs are complaining that the lack of home advantage is impacting the integrity of the competition. Of course, the impact on national health should always be our priority, but is there actually any truth the club’s claims? Can home advantage be proven statistically and is there any way we could simulate it, even without physical crowds in the stadium?

ESSMAFan Experience & Hospitality

26Jun

ESSMA Webinar - Ekstraklasa's restart and impact of crowd management

The competition in Poland has restarted a few weeks ago and several Ekstraklasa competition rounds have already been played. How did the Polish clubs prepare for it? As 25% of fans are allowed inside the stadium, how to decide which fans can enter? Which social distancing guidelines will they have to follow? And how to adapt the crowd management flows?

ESSMAEventsFan Experience & HospitalityOperations & TicketingSafety & Security

15Jun

Allsvenskan is kicking-off its 2020/21 season, how has COVID-19 impacted the Swedish competition?

Allsvenskan and Superettan, the highest divisions in Sweden, have kicked-off its 2020/2021 season with 2.5 months delay. ESSMA interviewed both Robert Johansson, Head of Communication at Swedish Professional Football Leagues, and Ola Gällstad, Project Manager at Malmö FF, to learn more about their preparations towards the postponed season.

ESSMAFan Experience & HospitalityMember newsOperations & TicketingSafety & Security

05Jun

Creative solutions for sponsorships impacted by COVID-19

All stadiums are confronted with the question how to offer added-value to the sponsors? Evidently, there is a severe impact for sponsors on their stadium visibility as there are currently no matches with public and a limited number of matches behind closed doors which are broadcasted on national TV. As a European stadium association, we saw different creative ideas arise from several stadiums, driven by other insights but nevertheless, all adding branding opportunities for their sponsors. All stadiums were confronted with the question how to offer value in this time period?

ESSMAFan Experience & HospitalityMember news