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Obviously, stadium experience had disappeared since the outbreak of COVID-19 and the subsequent closure of nearly all football stadiums in Europe. Season ticket holders had to miss out on seeing their team play.
The 4-phase renovation project to deliver a modern stadium for Royal Antwerp FC started in 2017 and is currently in its second phase.
All stadiums are confronted with the question how to offer added-value to the sponsors? Evidently, there is a severe impact for sponsors on their stadium visibility as there are currently no matches with public and a limited number of matches behind closed doors which are broadcasted on national TV. As a European stadium association, we saw different creative ideas arise from several stadiums, driven by other insights but nevertheless, all adding branding opportunities for their sponsors. All stadiums were confronted with the question how to offer value in this time period?
During our webinar on June 4th, Liverpool FC and Everton FC discussed the development plans for their stadiums, with particular focus on the hospitality lounges and offers.
In this period of physical distancing, European clubs are more dependent on digital and audiovisual ways to keep in touch with the fan base. Platforms such as YouTube-channel help to engage with fans and to build a brand.
Taking inspiration from several other big industries (theme parks, fast food, retail...) Fiserv Forum have created a tailor-made staff incentivisation programme which is helping them to achieve their mission: becoming the friendliest arena in the world. Want to learn how to better your matchday staff?
Earlier this year in February, ESSMA supported KRC Genk during a Training Center Tour in the United Kingdom. A delegation from the Belgian national champion visited the training centers of Liverpool FC, Burnley FC and Stoke City FC to gather more inspiration and best practices for the development of their own new training complex in the future.
Samin Macdonald, Project Director at Legends International, shared his thoughts on how the stadium experience of the future will look like.