On 18 June, ESSMA hosted its fifth webinar with Matthias Neumann - Head of Security at Borussia Monchengladbach. An interesting session, with numerous questions in the Q&A was the result.
The competition in Poland has restarted a few weeks ago and several Ekstraklasa competition rounds have already been played. How did the Polish clubs prepare for it? As 25% of fans are allowed inside the stadium, how to decide which fans can enter? Which social distancing guidelines will they have to follow? And how to adapt the crowd management flows?
During our webinar on June 4th, Liverpool FC and Everton FC discussed the development plans for their stadiums, with particular focus on the hospitality lounges and offers.
How does segmented hospitality influence stadium development? Is there little difference with mainstream hospitality or is it worth the extra effort? Two top clubs of the Premier League are convinced it pays off.
On Tuesday May 19th Raj Saha, general manager at Fiserv Forum, guided our members through the STAGE service programme.
Taking inspiration from several other big industries (theme parks, fast food, retail...) Fiserv Forum have created a tailor-made staff incentivisation programme which is helping them to achieve their mission: becoming the friendliest arena in the world. Want to learn how to better your matchday staff?
Today, about a quarter of stadiums are equipped with a fan zone. On May 7th, we focussed on this trend with Cristiano Vieira of Benfica SL and Thomas Skøv Petersen of Brøndby IF in the second ESSMA webinar.
Samin Macdonald, Project Director at Legends International, shared his thoughts on how the stadium experience of the future will look like.