10Jul
Industry update: more on 5G, fan experience and sponsoring
Read more on 5G in the Bundesliga, the VisitFootball award, youth academies and more in ESSMA’s weekly industry update.
Expert areas
08Jul
SGL Showcase at Brøndby IF on economical grass management
ESSMA Corporate Partner SGL organised a showcase on 3 July at Brøndby Stadium. The event focused on economical grass management, with grow lighting systems in particular. In total, around 30 pitch professionals gathered to discuss and exchange information linked to pitch management. During the showcase both SGL and users of their grow lighting systems shared insights on the possibilities and opportunities for growing a high-quality pitch at the lowest possible costs.
03Jul
Industry update: more on fan experience, broadcasting and accessibility
Read more on KRC Genk's 2019/20 season kit reveal in 360°, virtual advertising during the TOP 14 final, UEFA.tv and more in ESSMA’s weekly industry update.
01Jul
Ekstraklasa’s digital approach to increase fan engagement
As part of ESSMA’s Fan Experience Workshop, Marcin Pelc and Grzegorz Stańczuk shared several projects as part of Ekstraklasa’s digital approach including the Ekstraklasa app and the implementation of an eSports competition.
26Jun
Industry update: more on hospitality, technology and fan experience
Read more on the tunnel club concept at Northampton Saints, a virtual 3D tour of Real Madrid City, club operations at Valencia CF and more in ESSMA’s weekly industry update.
24Jun
Marketing intelligence at PSV: using data and technology in fanbase marketing
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Joeri Verbossen - Marketing Manager at PSV - focused on how the club is using data and technology through marketing intelligence to enhance its fanbase marketing with some practical examples.
11Jun
Legia Warsaw’s new merchandising approach
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Przemyslaw Cepak - B2C Sales Director at the club - presented how the club is adapting its merchandising approach to reach more fans and ultimately create a better experience for them.
06Jun
How AZ Alkmaar is enhancing fan engagement via data and fan intelligence
During ESSMA’s Fan Experience Workshop at Legia Warsaw, Bas Schnater - (former) Marketing Coordinator at AZ Alkmaar - focused on how to use data to enhance fan engagement and which initiatives AZ Alkmaar has implemented.